PROJECT OVERVIEW
Overview
Persona Gurus is a consultancy helping businesses build deeper customer understanding. They came to me unhappy with their outdated website — it lacked structure, consistency, and wasn’t delivering results. I was brought in to take over everything from the ground up.
Role
UX/UI Designer, WordPress Developer
Client
Persona Gurus
Business Type
Business Agency
Scope Of Work
Tools Used
Challenges and Solutions
Challenges :
The previous website lacked clarity, consistency, and direction. It failed to generate leads, didn’t reflect the agency’s value, and left users confused. The client needed a full reset — both visually and strategically.
Solutions :
I led the full redesign of the website, focusing on user journeys and conversion points.
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Built the new website in WordPress, keeping it scalable and easy for their team to manage.
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Designed a complete brand identity system — including image direction, color palettes, and visual patterns.
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Used AI-driven UX research to define content structure and page logic.
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Defined success metrics and walked the client through every phase — from visual decisions to performance goals.
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Design Goals and Strategy
Client Needs :
The main goal was to create a website that represented the agency’s identity while generating valid, qualified leads. We also aimed to educate users about the agency’s value by building trust and creating a sense of need.
Solutions :
To support this, we developed a strong visual language through brand identity and content hierarchy that aligned with their positioning.
I redesigned the entire website with user flow and brand clarity in mind.
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Built the site on WordPress for flexibility and ease of updates.
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Created the brand direction: image style, color system, and design patterns.
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Used AI-assisted UX research to guide decisions and structure.
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Delivered a full, easy-to-use system the client could build on independently.
INFORMATION ARCHITECHTURE :
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