01 - PROJECT OVERVIEW
Overview
Mintstay is a luxury accommodation service offering serviced apartments and villas in the UAE, specializing in corporate clients and leisure travelers. The goal was to create a visually appealing, minimalistic website that serves as a landing page for their booking system and enhances user experience through intuitive design.
Role
UX/UI Designer, WordPress Developer
Client
Mintstay
Business Type
Accommodations
Scope Of Work
Tool Stack
2
Design Systems
5
Mobile Applications
5
Mobile Applications
30
Completed Projects
02 - Challenges and Solutions
Challenges :
Balancing luxury design with usability.
Complicated booking process that needed simplification.
Ensuring mobile responsiveness without losing design integrity.
Maintaining consistent branding across platforms.
Solutions :
- Clean, minimalist design with user-friendly navigation.
- Streamlined booking process with fewer steps for quicker reservations.
- Mobile-first approach to ensure full functionality on any device.
- Consistent color palette, typography, and icons to reinforce brand identity.
02 - Design Goals and Strategy
Client Needs :
- Create a modern, minimalistic website that aligns with Mintstay’s brand identity.
- Develop a seamless booking experience for users (corporate and leisure travelers).
- Integrate luxury branding into every element of the site, focusing on simplicity and elegance.
Solutions :
- Clean, minimalist design with user-friendly navigation.
- Streamlined booking process with fewer steps for quicker reservations.
- Mobile-first approach to ensure full functionality on any device.
- Consistent color palette, typography, and icons to reinforce brand identity.
03 - Design Process
Personas :
- Alex Johnson (Business Traveler):
Goals: Convenient, comfortable accommodations with seamless booking for last-minute trips.
Pain Points: Difficulty in finding quality, well-located accommodations; complicated booking processes.
Behaviors: Prefers online bookings and values customer reviews.
- Maria Gonzalez (Leisure Traveler):
Goals: Discover unique, Instagram-worthy accommodations for leisure; easy navigation to check availability and amenities.
Pain Points: Websites lacking visual appeal and mobile-friendliness; inadequate local information.
Behaviors: Seeks special offers and prefers well-organized visual content.
Information Architechture
Low-Fidelity for the Homepage
High-Fidelity
Other Screens
